Love to love you baby…
We’re feeling the love here at Virgin Media – a whole lotta love. In a recent survey by Marketing magazine, we were ranked number six as the brand people 'love to love', beating the likes of BBC One, Nintendo, Orange and YouTube.
But what is it that makes a great brand? The simple answer is great people. Hopelessly devoted to customers, Virgin Media people have a vitally important part to play in driving trust, delivering outstanding service and ensuring positive customer experiences. This leads to happy customers, which leads to more referrals. So a big shout out to all of you – we love you dearly!
In fact, we're in the midst of an awards frenzy. Our TV Liberation ad featuring Samuel L Jackson was voted the best radio creative ad on air at the moment by listeners of Virgin Radio. Then our 'Truths, Lies and Broadband' ad campaign scooped the 'Best Responsive Press Initiative' gong at the Precision Marketing Response Awards 2008. And, to top the lot, we've just bagged the Readers Digest 'Most Trusted ISP (Internet Service Provider) Brand' award.
Not that the success stops there. Our Virgin Mobile team is cock-a-hoop having taken the top spot for customer satisfaction in two recent industry surveys conducted by JD Power and Which? Magazine.
Mind you, as well as turning our competitors green with envy, our green credentials have been rewarded too! In a survey conducted by Populus for the Times, Virgin Mobile was recognised as the most socially and environmentally conscious mobile phone brand in the UK. This award says a lot about the positive attributes of the Virgin Mobile brand – it also says a great deal about our approach to social responsibility.
Of course, awards and gongs are lovely, but the real story is just how far we’ve come as a company and just how talented, committed, focused, hardworking and passionate our people are. Without them, none of the above would have been possible. Here’s to them!
10 June 2008