"Whenever I see people getting a bad deal, I want to step in and do something about it" Richard Branson
When we launched in 1999, we wanted to end the mobile phone rip-off. Our customers wanted a different kind of mobile phone service. So we gave them value, choice, simplicity and fun.
We were the first company to scrap peak-rate call charges, offering one simple tariff. And now, we're the first company to give our customers a fair deal when their contract's up. We also cut out the jargon, adding the human touch in a technology-led world. And we do it all with our award-winning customer service. In fact, we've won the best customer service award for five years running – no other network has done that.
In short, we know a thing or to about taking on the big boys and winning. We fight our customers' corner, and offer them a real alternative. Happy customers makes us…well, happy!